What a beauty founder's generous gesture can teach us about authentic leadership On a rainy autumn afternoon, I was scrolling through Instagram Reels when one made me stop. It came from Violette Serrat, the French makeup artist and founder of VIOLETTE_FR, whose Reels are always worth watching for tips and tricks. This one was different. She was enthusiastically recommending lip balms from another well-loved brand, Danessa Myricks Beauty. Nothing unusual about that, you might